NFW Announces Partnership with Veshin Factory to Expand Access of MIRUM® to the Luxury Accessory Market

Natural Fiber Welding’s plastic-free, leather alternative MIRUM has taken the luxury accessory market by storm. Now, in partnership with Veshin Factory, NFW has added a team of expert designers and craftspeople to expand access to MIRUM and support brands looking to replace plastic-based alternatives for MIRUM’s superior, plastic-free performance. The team at Veshin brings decades of design expertise and craftsmanship to their work with MIRUM, which will make it easier than ever before for brands to quickly source, design, scale, and launch products using NFW’s plastic-free technologies.

“We are thrilled about our partnership with Veshin Factory. Through this collaboration, we are giving designers never-before-possible options for circular products and regenerative natural ingredient sourcing,” said Luke Haverhals, CEO at NFW. "Together we are making room for complete circularity and creating access for brands who want to be more conscious and sustainable."

Founded by Joey Pringle and Hongliang Yu on the principles of sustainability and transparency, Veshin has become a leader in conscious design and manufacture, specializing in using next-generation alternatives to traditional animal leather. Finding design, manufacturing, and sourcing teams committed to making environmental and social change is incredibly difficult. In Veshin, however, NFW has found a team who’s committed to shared values of quality, transparency, and sustainability. Together, Veshin and NFW’s partnership will allow brands unparalleled traceability from raw ingredients and through manufacturing that consumers today demand.

"Natural Fiber Welding’s plastic-free, low carbon, leather alternative MIRUM is the last piece of the puzzle we have been waiting for at Veshin Factory. We know the challenges & catch 22’s within the next-generation material space, however, being able to offer a plastic-free alternative is exactly what the industry has been asking for. Not only does NFW solve the material solution, they heavily align with our philosophy on collaboration. By forming this close relationship, we can now provide a smooth & radically transparent process to the brands who want to collaborate with both of us. By working with NFW, we can now accelerate positive change on a global scale!" said Pringle. 

For those interested in learning more about how to partner with NFW and Veshin Factory to ditch your plastic-based leather alternatives click here.